Fender American Standard Jazz Bass

By 1994 all Fender departments were unanimously in agreement that something needed to be done to return the Fender Bass to it’s prior glory. With a departure from the synth pop and glam-rock of the 80’s to a more organic natural sound, a vintage revival of sorts was taking place. 

To make this drastic course correction and return Fender Basses to the quality & sound that many musicians knew and loved, Fender coordinated & combined the Fender Custom Shop and the R&D department. Dan Smith, who moved from marketing to research and development sought the important input, suggestions and feedback from prominent musicians. It was almost as if Fender tacitly acknowledged they had strayed form the path and were seeking frank and honest responses to get back on track.

 

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Fender American Standard Jazz Bass
Fender American Standard Jazz Bass

   US $1,200.00
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2009 Fender American Standard P Jazz Bass BRIDGE
2009 Fender American Standard P Jazz Bass Bridge

   US $38.99
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2009 Fender American Standard Jazz BASS BODY J Guitar
2009 Fender American Standard Jazz Bass Body J Guitar

   US $499.99
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1997 Fender Jazz Bass American Standard EXCELLENT
1997 Fender Jazz Bass American Standard Excellent

   US $890.00
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93 FENDER AMERICAN STANDARD JAZZ BASS GUITAR SUNBURST
93 Fender American Standard Jazz Bass Guitar Sunburst

   US $457.00
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2001 Fender American Standard P Jazz Bass BRIDGE
2001 Fender American Standard P Jazz Bass Bridge

   US $.99
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1996 Fender American Standard Jazz Bass
1996 Fender American Standard Jazz Bass

   US $510.00
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FENDER AMERICAN STANDARD JAZZ BASS BEAUTIFUL
Fender American Standard Jazz Bass Beautiful

   US $350.00
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LEFTY Fender American Standard P Jazz Bass BRIDGE USA
Lefty Fender American Standard P Jazz Bass Bridge Usa

   US $69.99
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Fender American Standard Jazz Bass 3 Color Sunburst
Fender American Standard Jazz Bass 3 Color Sunburst

   US $1,400.00
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Fender American Standard Jazz Bass Sunburst Maple
Fender American Standard Jazz Bass Sunburst Maple

   US $1,249.00
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FENDER AMERICAN STANDARD JAZZ BASS COOL
Fender American Standard Jazz Bass Cool

   US $1,149.99
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In 1995 Fender ran an advertisement with a classic sunburst Fender Jazz Bass and the most appropriate words, “Daddy’s Home”. It was official and most welcomed, Fender was returning to their roots and that which made the Fender Jazz Basses of the past such a joy to play.

From Fender’s own promotional materials:

The American Standard Jazz Bass models are a combination of the classic look and feel of Fender’s original design with some subtle changes reflecting the evolution of today’s players needs. Graphite reinforced necks, strings-through-the-body bridge, and vintage style pickups enhance the tone of these industry standards.

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