Fender American Standard Jazz Bass

By 1994 all Fender departments were unanimously in agreement that something needed to be done to return the Fender Bass to it’s prior glory. With a departure from the synth pop and glam-rock of the 80’s to a more organic natural sound, a vintage revival of sorts was taking place. 

To make this drastic course correction and return Fender Basses to the quality & sound that many musicians knew and loved, Fender coordinated & combined the Fender Custom Shop and the R&D department. Dan Smith, who moved from marketing to research and development sought the important input, suggestions and feedback from prominent musicians. It was almost as if Fender tacitly acknowledged they had strayed form the path and were seeking frank and honest responses to get back on track.

 

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Fender American Standard Jazz Bass Fretless Sunburst
Fender American Standard Jazz Bass Fretless Sunburst

   US $1,249.99
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NEW FENDER AMERICAN STANDARD SUNBURST JAZZ BASS GUITAR
New Fender American Standard Sunburst Jazz Bass Guitar

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Fender American Standard Jazz Bass Guitar
Fender American Standard Jazz Bass Guitar

   US $1,149.00
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New Fender American Standard Jazz Bass Blizzard Pearl
New Fender American Standard Jazz Bass Blizzard Pearl

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Fender American Standard P Jazz Bass Hipshot F TUNERS
Fender American Standard P Jazz Bass Hipshot F Tuners

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Fender American Standard Jazz Bass Guitar Slotted Nut
Fender American Standard Jazz Bass Guitar Slotted Nut

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Fender American Standard Jazz Bass Black Left Handed
Fender American Standard Jazz Bass Black Left Handed

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Fender American Standard Jazz Bass 3 Color Sunburst
Fender American Standard Jazz Bass 3 Color Sunburst

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Fender American Standard 5 String Jazz Bass V Black
Fender American Standard 5 String Jazz Bass V Black

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Fender Jazz Bass American Standard Hard Case
Fender Jazz Bass American Standard Hard Case

   US $900.00
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2004 Fender American Standard Electric Jazz Bass Guitar
2004 Fender American Standard Electric Jazz Bass Guitar

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2010 Fender American Standard Jazz BASS BODY J Guitar
2010 Fender American Standard Jazz Bass Body J Guitar

   US $51.00
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In 1995 Fender ran an advertisement with a classic sunburst Fender Jazz Bass and the most appropriate words, “Daddy’s Home”. It was official and most welcomed, Fender was returning to their roots and that which made the Fender Jazz Basses of the past such a joy to play.

From Fender’s own promotional materials:

The American Standard Jazz Bass models are a combination of the classic look and feel of Fender’s original design with some subtle changes reflecting the evolution of today’s players needs. Graphite reinforced necks, strings-through-the-body bridge, and vintage style pickups enhance the tone of these industry standards.

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